Who is the Outlawyer?

People ask me – “Where did the idea for the “Outlawyer” come from?” It developed from communication with my clients. I know that sounds strange, but my gift has always been communicating with folks in a way that makes them feel comfortable and relaxed.

It’s hard for a lot of people to warm up and open up to a stuffy lawyer.

People do not naturally trust lawyers, and I get that. The key is to let folks know that you have more in common than not.

I’ve always told clients that they could talk to me and tell me anything, because I understood being more of an “outlawyer” than I was a “lawyer.” The clients liked it, and the phrase just stuck.

Eventually, I registered “The Outlawyer®” for a United States Trademark in 2015 and decided to use it for a marketing campaign beginning 2016. Why not? What’s wrong with setting yourself apart from all the other injury lawyers out there?

Being my own boss, I decided to have some fun with my practice and “own” the trademark by letting my hair grow out and wearing a cowboy hat and boots to work to conform with the image.

To be clear – I make no representation to be a “cowboy.” I am not a cowboy. I am an “Outlawyer” – my horse does not have 4 legs – it is a white Ford F-150!

The response from the public and clients has been great, and I’m having more fun practicing law now than I ever have. In this practice, I have learned that life is very short, so enjoying my trade while maintaining my individualism is key for my personal happiness.